What is the Go Global-project?
With the aim to support the internationalisation of companies, FKG started a project in 2001 called Go Global. Internationalisation shall be looked upon in a general context. It can concern export and import, cooperation, joint ventures and investments abroad. The project includes activities such as match-making, seminars and study visits. The emphasis is however always on the individual meetings with potential customers and partners, often other suppliers.
Since 2001 FKG has carried out 35 Go Global projects, mostly with Tillväxtverket (previously Nutek) as the financier for the joint costs of project management, arrangement of match-making and seminars, etc. The scale of the Go Global projects vary from around 10 participating companies to between 35-40 suppliers. The project management is always external.
Projects have been carried out with Volkswagen (2 times), Daimler Chrysler (3), BMW (2), Jaguar/Land Rover, DAF, MAN (2), Iveco, Scania as well as Volvo Trucks in France (2), Brazil and USA. Additional projects have been carried out with suppliers in so called ”emerging countries” e.g. Estonia, Latvia, Lithuania, Poland, Czech Republic(2), Slovakia, Ukraine, Hungary, Turkey, Romania and Slovenia. Suppliers have also visited manufacturers such as Kia, Dachia/Renault, Ford and Skoda. Two projects have been carried out in Russia with suppliers and vehicle manufacturers such as GAZ, VAZ, VW, Ford and AB Volvo. Two projects have also been carried out in China comprising match-making with Chinese suppliers through meetings and study visits at GM, VW, Geely, SAIC, Nissan, Toyota and AB Volvo. The project in India was comprised of meetings with over 100 Indian suppliers and visits to Tata, Volvo Trucks and Ashok Leyland. During the visit to Korea the suppliers met the international purchase management at Hyundai.
Objective of Go Global
The overall aim is to increase the company's volume and market shares by creating meetings with the markets that are shown to have the largest growth rate in recent years. Focus will be on the parts of the markets, that is, vehicle manufacturers and suppliers, that are connected to the European market. Such business development also strengthens the position on the home market.